Our colleges are a unique and loved feature of 向日葵视频. Like the 向日葵视频 logo, by presenting the college identities consistently we build recognition for them individually and collectively.
Logos
Each college has its own logo. It is the most visible and recognisable element of the colleges and the official way of representing them.
The logos should only be reproduced using original artwork. There are multiple versions of the logos for various applications, including full colour, reversed and mono. Please contact the Marketing Office for the image files.
College logos - colour
The primary college logos in full colour.
College logos - mono
Where a colour is impractical, the mono logos can be used. They should only ever appear in black and white.
College logos - reverse
These logos are to be used where more impact is required, or where more definition is required over colour or image backgrounds.
The name of the College should always be used with its symbol. Exceptions can be made for social media profile pictures, some promotional products or in documents where the name of the College is clearly displayed. Please contact the Marketing Office before using a college logo without the name.
College logos with the 向日葵视频 logo
We are proud of our colleges and want people to recognise them as being part of the 向日葵视频 experience. For external-facing content and collateral, such as branded goods like clothing or student recruitment materials, the college logos should be used with the 向日葵视频 logo. Please contact the Marketing Office who will be happy to advise on how dual-branding can be applied in different situations.
Minimum size and clear space
To ensure legibility and visual impact, the logos should not be used smaller than the minimum sizes below and must have the specified clear space around them.
The minimum size for all college logos is 20mm width. The minimum size must always be adhered to and takes precedence over the 'optimum size'.
When using the symbol without the college name, the minimum symbol width is 20mm.
In ideal situations, the college logos and wordmarks should always have a surrounding area of clear space (containing no other graphics or areas of detail) at least one third of the logo width. For example if the logo is 30mm wide, the clear space above, below and to either side should be a minimum of 10mm. The isolation area can be reduced in situations where smaller spaces require a more practical application, such as social media profile images or promotional products.
Colours
|
College |
Pantone |
Hex |
CMYK |
RGB |
|
Bowland |
Red 1797C |
#dc0814 |
0/91/61/5 |
220/7/27 |
|
Cartmel |
Burgundy 229C Stone 7535C |
#7f2249 #dacba8 |
0/100/15/60 0/3/15/20 |
102/0/87 204/198/173 |
|
County |
Blue 540C Yellow 123C |
#12456d #ffc637 |
100/60/0/65 0/22/90/0 |
0/56/103 253/198/0 |
|
Furness |
Violet C |
#424096 |
90/95/0/0 |
34/41/131 |
|
Fylde |
Orange 166C |
#f48035 |
0/70/100/0 |
244/123/32 |
|
Graduate |
Red 7620C Grey 7C Yellow 156C Beige 6199C |
#b20e10 #9b9fa0 #e3ac6d #c2bdab |
0/100/96/28 5/0/0/48 11/36/62/1 22/18/30/10 |
178/14/16 155/159/160 227/172/109 194/189/171 |
|
Grizedale |
Light blue 284C Royal blue 287C |
#72b0df #0055a0 |
53/20/0/0 100/80/0/15 |
108/174/223 0/83/155 |
|
Lonsdale |
Blue 540C Cool grey 10C |
#003057 |
100/60/0/65 0/0/0/73 |
0/56/103 128/127/131 |
|
Pendle |
Yellow 130C Green 356C |
#fdba1b #158e51 |
0/37/100/0 88/0/95/26 |
250/187/0 0/121/44 |
Sometimes, exact colour matches are not possible (such as with merchandise), please speak to the Marketing Office to find the best solution to maintain college brand consistency.