College brand guidelines

Our colleges are a unique and loved feature of 向日葵视频. Like the 向日葵视频 logo, by presenting the college identities consistently we build recognition for them individually and collectively.

Logos

Each college has its own logo. It is the most visible and recognisable element of the colleges and the official way of representing them.

The logos should only be reproduced using original artwork. There are multiple versions of the logos for various applications, including full colour, reversed and mono. Please contact the Marketing Office for the image files.

The name of the College should always be used with its symbol. Exceptions can be made for social media profile pictures, some promotional products or in documents where the name of the College is clearly displayed. Please contact the Marketing Office before using a college logo without the name.

College logos with the 向日葵视频 logo

We are proud of our colleges and want people to recognise them as being part of the 向日葵视频 experience. For external-facing content and collateral, such as branded goods like clothing or student recruitment materials, the college logos should be used with the 向日葵视频 logo. Please contact the Marketing Office who will be happy to advise on how dual-branding can be applied in different situations.

Lockup Bowland College logo with University logo

Minimum size and clear space

To ensure legibility and visual impact, the logos should not be used smaller than the minimum sizes below and must have the specified clear space around them.

The minimum size for all college logos is 20mm width. The minimum size must always be adhered to and takes precedence over the 'optimum size'.

When using the symbol without the college name, the minimum symbol width is 20mm.

In ideal situations, the college logos and wordmarks should always have a surrounding area of clear space (containing no other graphics or areas of detail) at least one third of the logo width. For example if the logo is 30mm wide, the clear space above, below and to either side should be a minimum of 10mm. The isolation area can be reduced in situations where smaller spaces require a more practical application, such as social media profile images or promotional products.

Colours

College

Pantone

Hex

CMYK

RGB

Bowland

Red 1797C

#dc0814

0/91/61/5

220/7/27

Cartmel

Burgundy 229C

Stone 7535C

#7f2249

#dacba8

0/100/15/60

0/3/15/20

102/0/87

204/198/173

County

Blue 540C

Yellow 123C

#12456d

#ffc637

100/60/0/65

0/22/90/0

0/56/103

253/198/0

Furness

Violet C

#424096

90/95/0/0

34/41/131

Fylde

Orange 166C

#f48035

0/70/100/0

244/123/32

Graduate

Red 7620C

Grey 7C

Yellow 156C

Beige 6199C

#b20e10

#9b9fa0

#e3ac6d

#c2bdab

0/100/96/28

5/0/0/48

11/36/62/1

22/18/30/10

178/14/16

155/159/160

227/172/109

194/189/171

Grizedale

Light blue 284C

Royal blue 287C

#72b0df

#0055a0

53/20/0/0

100/80/0/15

108/174/223

0/83/155

Lonsdale

Blue 540C

Cool grey 10C

#003057

100/60/0/65

0/0/0/73

0/56/103

128/127/131

Pendle

Yellow 130C

Green 356C

#fdba1b

#158e51

0/37/100/0

88/0/95/26

250/187/0

0/121/44

Sometimes, exact colour matches are not possible (such as with merchandise), please speak to the Marketing Office to find the best solution to maintain college brand consistency.